Online trainings under UNDP auspices focus on advanced technologies in trade

The joint project of the United Nations Development Programme (UNDP) and the Ministry of Trade and Foreign Economic Relations of Turkmenistan "Strengthening the Trade Capacity of Turkmenistan" delivered series of online trainings on the application of advanced information and marketing technologies.

Representatives from the Ministry of Trade and Foreign Economic Relations of Turkmenistan, State Commodity and Raw Materials Exchange of Turkmenistan, Chamber of Commerce and Industry of Turkmenistan, Union of Industrialists and Entrepreneurs of Turkmenistan, and Ministry of Finance and Economy of Turkmenistan participated in the training.

The purpose of online trainings is to promote the expansion of the country's export potential through advanced training of specialists working in the field of trade regulation of Turkmenistan.

“The topic of the online training is of particular importance as the world community is increasingly switching to the use of advanced information and marketing technologies in domestic and international trade”, emphasized Mr. Rovshen Nurmuhamedov, UNDP Assistant Resident Representative in Turkmenistan.

Mr. Ravinder Raina, international expert in training and advising government and private entities around the world presented various tools of advanced information and marketing technologies, which are used at the international level to stimulate retail and wholesale trade within the country, as well as to promote exports to reach international potential customers for manufactured products of Turkmenistan.

During the training participants discussed the best international practices in information and communication technologies application in commerce, market-oriented approach to marketing, marketing strategy, e-commerce concepts, transactional flows in e-commerce, global trends in e-commerce, features of business models, e-marketing tools, strategic pillars of e-commerce and framework for e-commerce development. At the end of the training participants received certificates.